DNP Enters into Content Business Operational Alliance with SUSHI TOP MARKETING

Tokyo, July 12, Dai Nippon Printing Co., Ltd. (DNP) and SUSHI TOP MARKETING Inc. (SUSHI TOP MARKETING) have entered into an operational alliance. SUSHI TOP MARKETING provides NFT distribution services and token graph marketing¹ solutions. The two companies will joint research aiming to create new services that bring together content creators of anime, manga, and game with their fans.

As the first step, we will develop NFT services to record fan activities on blockchain. The NFT will be designed as SoulBound Token (SBT), a non-transferable Non-Fungible Token (NFT) announced by Vitalik Buterin, a co-founder of Ethereum.

1: A marketing method to make assumptions of NFT holders attributes and preferences by using information found on the holders wallet and then send new NFTs of products and services relating to such preferences.

Features of the Operational Alliance

- The companies will work towards the development of structures and services that provide fans, in a simple manner, with NFTs that verifies proof of participation in content-related events and product purchases. The companies will also joint research into mechanisms that allows fans to feel special depending on the acquired NFT.

- As the first initiative of this business alliance, the partners will issue an NFT for fans to follow and support a dialogue project between illustrators.

Company Introduction

- Dai Nippon Printing Co., Ltd. Headquarters: Tokyo, https://www.dnp.co.jp/eng

DNP possesses various expression technologies developed through our printing technology along with the advanced information security technology and the operational know-how for safe and secure information platforms developed through our smart card business. We also operate an Extended Reality (XR) Communication Business² that combines real and virtual spaces. In addition, we are working to enhance the appeal of anime, manga, and game content, and to create new communication businesses that connect content with fans and companies.

- SUSHI TOP MARKETING Inc. Headquarters: Tokyo, https://www.sushitopmarketing.com/

SUSHI TOP MARKETING is focused on token graph marketing implementation specializing in NFT distribution and planning. The company will establish new marketing methods, which distributes audio NFTs and newly distributes NFTs that have a high affinity with previously distributed NFTs.

2: For further information please visit, https://www.dnp.co.jp/biz/solution/products/detail/10159318_1567.html (Japanese only)

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