DNP Develops Interactive E-Paper as POP

Dai Nippon Printing Co., Ltd. (DNP) in conjunction with E Ink Holdings, Inc.(E Ink) has developed a new Point of Purchase (POP) advertising tool capableof changing colors and patterns in line with consumer behaviors.

This new interactive e-paper is based on Prism, the e-paper from E Ink, aleading global provider of e-paper. The new product reacts by changing colorsor patterns when consumers pick up products standing close to the interactivee-paper, or pass their membership cards over it. By altering the displayed contentsin line with consumer behavior, the new product is designed to boost the eye-catchingeffect, facilitating stronger product appeals to consumers.

The new POP advertising tool will be launched from April 2017.

[Summary and Features]

DNP and E Ink have been engaged in the joint development of a variety ofsales promotion products based on e-paper that is both easy on the eyes, andoperate with low power consumption. To date, such e-paper driven POP advertisingtools have been adopted at commercial facilities, airports and railway stations.

In this latest development, a sensor has been attached to Prism e-paper,and a new interactive POP advertising tool created that alters colors and patternsin line with consumer behaviors.

• The new product is capable of changing colors and patterns when consumerspick up products standing close by, or when they pass their membership cardsover the e-paper. By altering the displayed contents in line with consumerbehaviors, the new product is designed to boost the eye catching effect,facilitating stronger product appeals to consumers.
• Prism was capable of producing red, green, dark blue and black colorexpressions, and light blue, yellow and brown have been added to the newinteractive e-paper, totaling seven color expressions available.
• Looking ahead, the partners will also develop e-paper driven POP advertisingtools capable of displaying optimal product selections for individual consumers,in line with the consumer attribute information stored in their IC cards. 
• Prism is an e-paper that is easy on the eyes, and excels at expressingsoft color tones and gradations. Power consumption is approximately 20%compared to currently available e-paper products, and as the new productcan also operate with power cells, it can also be installed in a wider rangeof locations. The interactive e-paper can be easily viewed against reflectedlight, and requires no electrical power to retain its recorded images. Thematerial maintains a low profile of 0.5mm, and is light and bendable, makingit possible to apply to a variety of uses, including spatial expressions.

[Forward Looking Developments]

DNP will market the new POP advertising tool mainly to distribution and retail,financial and transportation companies, and will engage in global expansionbeginning with the nations of Southeast Asia, such as Vietnam and Indonesia.The Company aims for sales of 2.0 billion yen in FY2020.

The new product will be displayed at the DNP booth at RETAIL TECH JAPAN2017,to be held at Tokyo Big Sight March 7-March 10, 2017.

As a new application for such interactive e-paper driven features, DNP alsoplans to develop Prism for interior material uses at offices, hotels, and commercialfacilities, and will display a prototype at the DNP booth at JAPAN SHOP, whichwill be held concurrently with RETAIL TECH JAPAN2017.

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