Creating value through DX
DNP will leverage its unique hybrid strengths, in real and virtual domains as well as manufacturing and services, to create new business models and transform existing ones, in order to provide new value to a more sustainable society.
Takahito Kanazawa
Managing Director
General Manager of Advanced Business Center / Education Business Headquarters Representative / Content & XR Communication Headquarters Representative / Information System Div. Representative / Chairman of Information Security Committee / ICT Management Office, Technology & R&D Headquarters Representative
- Creating Value Through DX for a Better Future
- Application of AI and Advanced Technologies
- Case Studies
- Promoting DX to Strengthen Management Infrastructure
- Securing and Developing Human Resources
Creating Value Through DX for a Better Future
We are driving value creation through DX, with strategies based on both creating value and strengthening our business base.
Utilizing DNPʼs core values in image processing, security technology and optimized business process design, we will continue to enhance our human and intellectual capital, and engage in complex and continuous activities with the comprehensive strength of All DNP̶leveraging our organization, corporate culture, human resources and DX infrastructure as synergistic capabilities.
Application of AI and Advanced Technologies
AI Initiatives
With the aim of utilizing AI in diverse business areas, we have created an environment and system in which approximately 30,000 DNP Group employees – both in Japan and overseas – can use generative AI as part of our DX initiatives. We operate an AI chat service in a high-security environment that can be used for business-related research, documentation and code creation. We will actively utilize AI in our focus business areas related to content & XR communication to provide new value to consumers, companies, other organizations and beyond.
Establishment of the DNP Group AI Ethics Policy
Inappropriate use of AI can cause issues such as infringement of human rights and privacy, discrimination and dissemination of false information.
The DNP Group has established the DNP Group AI Ethics Policy to ensure appropriate, effective and efficient use of AI for value creation toward the realization of a sustainable, better society and more enriched lives.
Case Studies
A society where people can embrace mindfulness, safety, security and health
Authentication and Security
We are expanding the use of authentication and security by acting as the starting point of trust, and are realizing a seamless, safe and secure world through this trust. In addition to our authentication technologies and security solutions, we support customers in enhancing business continuity by providing consulting and human resource development.
A society where people can communicate effectively and easily
XR Communication
XR (extended reality) Communication lets people of all ages, genders, languages and backgrounds move back and forth between real and virtual worlds while remaining connected with each other. Through XR technology, we plan to create new experiential value and economic spheres.
A society of mutual respect
Regional creation and community development
To realize "smart cities," we will work closely with our partners to create mindful, content communities where everyone can live active lives, in their own way, and feel the real value of diverse experiences.
Achieving economic growth and environmental conservation in society
DNP GREEN PARTNER
At DNP, a specialized team supports companies and activities addressing environmental issues. Leveraging our past experience and achievements, we contribute not only to business continuity but also to raising corporate value through environmentally conscious products and services, and optimal communication strategies.
DX promotion to strengthen management foundations
Realizing data-driven management
Utilizing IT systems and digital technologies, DNP has transformed its business management. In addition to sales and production status data, we have built a data management infrastructure platform aggregating data that contributes to business growth. This platform processes, visualizes and analyzes data to speed up decision making and provide new added value.
By modernizing business systems in focus business areas that allow us to fully leverage our competitive advantage, we will continue to feed strategic data back to this data management infrastructure and continuously update it as the foundation of our offensive tactics. With our eyes set firmly on the global market, we will continue to strengthen ICT governance at our overseas bases, aiming to become a digitally advanced company on a global scale.
DX promotion and control unit
DNP's Chief Digital Officer (CDO) appointed by the President supervises company-wide activities related to DX. We have established a full-time DX promotion and control unit at our headquarters, and are engaging in advanced collaboration between divisions in charge of new business development, R&D, information systems and other relevant business processes. In this way, we are implementing a range of measures across the DNP Group to drive digital transformation.
We have established a new business development division that creates innovation in a highly flexible environment, and is boldly addressing the challenges of developing new business through DX. Moving forward, we will continue to drive transformation – what could also be called “discontinuity” – by fostering values such as tackling challenges without fear of failure, collaborating across internal and external barriers and taking swift, agile and proactive action.
Securing and developing human resources
We define and categorize DX personnel and conduct talent development according to skill level. In our focus business areas of content and XR communication, we are reskilling employees from conventional 2D production to developing skills in 3D and designing enhanced UI/UX. Additionally, to raise awareness of cyberattacks, we provide cybersecurity education to approximately 30,000 DNP Group employees both in Japan and overseas.
Defining DX personnel and promoting visualization
Expanding education to boost DX skills
Against the backdrop of a transforming industrial infrastructure and society, there is a growing focus on DX personnel. In line with the Digital Skill Standard (DSS) released by the Ministry of Economy, Trade and Industry at the end of December 2022, the DNP Group has redefined its DX personnel. We have categorized talent and visualized skill levels, as shown in the diagram below, to accelerate human resource development.
DX foundational personnel refers to individuals who have acquired knowledge and skills based on DX literacy standards. They will be developed across all job roles through e-learning and DX literacy education. We are broadening our training curriculum to encompass Agile development, cloud computing, and AI and data science. Our goal is for 27,500 eligible employees to finish the foundational DX literacy standard education by the end of 2025, equipping them with crucial DX knowledge.
Visualization and raising of skill level of ICT personnel and DX personnel
Expansion of ICT personnel, and the enhancement of new ICT job transition and development measures
We will be strengthening the number of individuals in the Career Development Program (CDP) Level 3. Additionally, to support the promotion and enhancement of DX in each business, we will expand training programs aimed at human resource development based on the IT Skill Standard (ITSS) and the skill levels it defines.
- *IT Skill Standard (ITSS) Level 3 indicates a level of proficiency where individuals have applied knowledge and skills, can independently make judgments and carry out tasks related to their responsibilities, and are capable of identifying and resolving issues.
